BENEFITS OF SEO OF WEBSITE
Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.
What is SEO?
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results-often referred to as "natural", "organic" or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.
Why is SEO important?
SEO has stood the test of time because it delivers measurable results time and time again. There are some key reasons as to why this is the case:
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
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